Apple iPhone 15 Pro /

ClientApple

RolePortfolio Piece

Services

Build a Hero AdOne-Off Project

Replace Photo ShootsMonthly Retainer

Custom InquiryBespoke Scope

The Challenge

Nailingtheexactvisualpropertiesoftitaniumisnotoriouslydifficult.Themainhurdlewasavoidingageneric,overlyglossymetalliclook.Thematerialneededtoaccuratelyreflectthepremium,slightlydiffusedmicro-textureoftherealdevice,whilethelightinghadtobepreciseenoughtoflatterthephone'scontourswithoutblowingoutthehighlights.

The Solution

Ibuiltacustomproceduralmaterialspecificallytunedtomimicthetitaniumhousing'suniqueroughnessandlightscatter.Tocomplementthis,Iutilizedahigh-contraststudiolightingsetup.Byrelyingonsharprimlights,Iwasabletomakethedevice'ssilhouetteandtheglasscameralensesdistinctlypopagainstthedarkerenvironment.

How we got there

Thecore3DrigandstagingwerebuiltentirelyinBlender,withalldetailedtexturinghandledinSubstancePaintertoensurephysicallyaccuratesurfaceresponses.ThefinalanimationsequencewasrenderedusingCycles.Throughouttheentirepipeline,materialsandlightingwerecontinuouslycalibratedagainstreal-worldreferenceimagesoftheiPhone15Protoguaranteeaphotorealistic,premiumfinalresult.