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N
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formerly Midnight Studios
3D & MOTION CREATIVE STUDIO
NTMM

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ClientSonder Goods
Role3D Motion Designer
Services
3D AnimationLightingTexturingRendering
Contact UsStart a Project

The Challenge

SonderGoodsapproacheduswithahigh-endaudioproductthatlookedbeautifulinperson,buttraditionalphotographyfailedtocapturethepremiummaterialsandintricateengineering.Theyneededacampaignthatfeltasexpensiveastheproductitself,buttheirbudgetcouldn'taccommodateamassivepracticalshootwithroboticsandcomplexlightingsetups.

The Solution

WepivotedtheentirecampaigntofullCGI.ByutilizingBlenderandHoudini,weconstructeda1:1photorealisticdigitaltwinoftheheadphones.Thisallowedustoachieveimpossiblecameramoves,macroscopicdetailshots,andperfectlightingcontrolthatwouldhavebeenphysicallyimpossibleorprohibitivelyexpensiveonasoundstage.

How we got there

TheprocessbeganwithCADdatatranslation.Wemeticulouslyrebuiltthematerials—fine-tuningtheanisotropicreflectionsofthebrushedaluminumandthesub-surfacescatteringoftheleatherearcups.Oncethelookdevelopmentwasapproved,westoryboardeddynamic,fast-pacedcameramovessynchronizedtoaheavyelectronicbeat.Finally,werenderedeverythinginACEScolorspaceformaximumdynamicrangeandcolorgradedthefinalsequenceinNuke.

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