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Portronics Power
Client
Portronics
Category
CGI Advertisement
Role
Full Production
Year
2025
[ Director's Cut Playback ]
The Brief
Portronics wanted a departure from traditional tech accessory advertising. They wanted a piece that visualized 'power' as a physical, fluid entity.
We utilized Cinema4D and X-Particles to create abstract, glowing energy streams that wrap around and charge the devices.
The Process
Simulating fluid energy required heavy R&D to ensure it felt powerful but controlled. We utilized custom emission shaders that reacted dynamically to the particle velocity.
Render 01
Render 02