Midnight Studios
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Portronics Power

Client

Portronics

Category

CGI Advertisement

Role

Full Production

Year

2025

[ Director's Cut Playback ]

The Brief

Portronics wanted a departure from traditional tech accessory advertising. They wanted a piece that visualized 'power' as a physical, fluid entity.

We utilized Cinema4D and X-Particles to create abstract, glowing energy streams that wrap around and charge the devices.

The Process

Simulating fluid energy required heavy R&D to ensure it felt powerful but controlled. We utilized custom emission shaders that reacted dynamically to the particle velocity.

Render 01
Render 02