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Apple iPhone 15 Pro
Client
Apple
Category
Commercial Motion
Role
Concept & Motion
Year
2023
The Brief
We were approached by Apple to push the boundaries of visual fidelity and create an evocative, surreal journey that highlights the core essence of the iPhone 15 Pro.
The challenge was to merge deeply technical 3D visualization with fluid, cinematic motion design that feels tangible and premium, specifically focusing on the new Titanium chassis.
The Process
Embracing a sleek yet sophisticated aesthetic, we stripped away unnecessary embellishments. Every frame was meticulously lit to emphasize the brushed titanium geometry and glass textures.
Render 01
Render 02